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New recruits had no idea what the role would involve until they started work, and were told not to discuss the job with friends or family.

Tom said: “On our first day we were taken into a room and given a pack explaining the role. Morally I didn’t think it was acceptable, but I’d just arrived in a new role and I’d worked my notice in my last job so it was get on with it or be unemployed.” Most innocent users had no idea that the flirtatious messages in their inbox came from a fake profile created by Global Personals.

Ryan Pitcher and Tom (not his real name – he does not want to be identified) were recruited to join Global Personals’ 30-strong team of “pseudos” – a dedicated team of staff whose job it was to set up and run fake profiles on the company’s network of sites.

The team members would scour social networking websites and steal people’s photos to use on their fake profiles.

They also expect their personal information will be looked after.

However this trust is often abused as our special investigation into one of Britain’s biggest internet dating companies has found.

When a customer subscribes to the brand’s site, Global Personals takes a share of the money.

You’d use her features and invent a whole new person.” Each team member would be running as many as 15 different personalities: old and young, male and female.

There were loads of cop-outs you could use.” Sometimes, having given an innocent user a brush-off from one fake profile, the pseudo team member would then message them from a different fake account to continue the fake flirting.